Jersey types

Typography is my favorite part of design and is probably the reason I fell in love with magazines as a teenager which led me to journalism and now to advertising. Like a lot of people, I didn’t really understand the power a typeface has in determining your reactions to communication, media and products, but I did like the way type and images collided to tell stories. What intrigues me about typography is how different typefaces change the meaning of a word or sentence. It’s not always what you say but how you say it that is key.

This summer during World Cup 2010, I came across these two Q&As by Yves Peters on Font Feed with the designers of the fonts used by Puma and Adidas for their jerseys this year.